“Prachachat Turakij” special interview “Dr. John-Tachaya Phapibulsathaporn”, a 28-year-old new generation executive, is of course also a business heir. In the role of ADH's Sales and Marketing Director, the person behind the hottest campaign of the year.

A.D. House is definitely not a new face in the real estate industry. We had developed a project before before the economic crisis of 1997. At that time, Father was a partner with Uncle Thanakrit Chokuansap and Uncle was the executive. Do a townhouse project But when there was a crisis, Tom Yum Kung had to stop. Because there are some business problems that I don't want to talk about again. I can only tell you that the problem is not our fault. But our business partners have problems and are stuck in finance. So the land development business was dropped at that time. But the family also has other businesses. Used car tent and clinic

For real estate We started again in 2004 with Mr. Thanakrit still managing director. As for me, I started working in the marketing department 4-5 years ago. Currently, we have developed 6 projects, both horizontal and high-rise. The latest is a condominium under the brand A.D. in 3 locations, project number 7-8-9, resulting in a total accumulated project value of 20 billion baht from 9 projects.

Actually, the company specializes in making vacation condos. But because condo development takes longer to build than to transfer. Therefore, there must be investment in a single house as well. To be able to transfer within the same year The proportion of income will therefore come from condominiums 80% and horizontal buildings 20%.

A.D. House's real estate portfolio is considered a local company that has grown from its location in Pattaya. The first project is in Khao Talo. Made more than 10 Bali-style vacation homes, then moved to the 8-story Wongamat location in Soi Na Kluea 16, A.D. Hyatt Wongamat Condo, 35 floors, which was the company's first high-rise building project, The Grand Jomtien is 31 floors and 2 buildings, A.D. Bang Saray Lake Resort is 8 floors and 6 buildings and A.D. Hua Hin Lake Resort is 5 buildings, all of which have closed for sale.

For example, Lake Resort Hua Hin is next to The Energy project. We have 1,250 rooms, starting price 850,000 baht, size 25.5 sq m. are studio apartments. Compared to most competitors, it is a 1 bedroom apartment, size 30 sq m. The reason we make all studio condos. without separating the room Because of consumer behavior If customers who live there every day will like the one-bedroom type, but if they use it as a vacation room, they will like the studio type more. In A.D. Condo, foreign customers will buy the full quota 49%, another 51% will be Thai customers. Buy to rent

Business Model of ADH

I target all 3 groups of customers: speculative buying, own living, and foreign customer quotas. By renting, we will focus mainly on European foreign customers, including Europe, America, and Russia, for which we do not guarantee rentals. But there will be ARIVA, a foreign hotel chain, to manage the rental portfolio for customers. Like the project in Bang Saray He can rent it out for 2,800 baht per night.

Ask what consumers get... We know that condominiums (resorts) are difficult to buy for yourself. I liken Thailand to a tourist city. Pattaya and Hua Hin have more foreigners of retirement age. Don't have much money middle level purchasing power Behavior of buying a condo because unable to buy a house Condos therefore answer the question because they are inexpensive.

Retired foreign customers from America and Europe come to Thailand every year. Expensive products do not answer the question because I actually sell them in mass quantities, priced from 1-3 million baht. Foreign customers when purchasing He bought it in cash. The proportion of speculative investment buyers is 80% because the return on investment when buying real estate is buying things and getting things. Bought during pre-sale, not yet built. Until the building is completed, the price increases to be reasonable.

The old project was bought for 8.5-9.5 hundred thousand. Now the price has gone up to 1.5 million. If you ask me if it's expensive, I consider it reasonable. Our customers actually come to buy and have already made a profit before financing has been arranged. This year I will transfer condominiums from 2 projects in Pattaya, 1,200 units and Hua Hin, 1,250 units. I can't conclude whether I will transfer 100% or not, but I expect it to be no less than 70%.